SHOP THE BRANDS YOU LOVE
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Our Brands
Semi Di Lino
Alfaparf Milano is a premium haircare company founded in Italy over 35 years ago and today recognized as the number one Italian brand in the salon industry worldwide.
Semi Di Lino is the haircare treatment that brings out your natural beauty.
Style Stories
Alfaparf Milano is a premium haircare company founded in Italy over 35 years ago and today recognized as the number one Italian brand in the salon industry worldwide.
Style Stories is a great way to achieve the perfect look for any occasion.
Invisible Root
Alfaparf Milano is a premium haircare company founded in Italy over 35 years ago and today recognized as the number one Italian brand in the salon industry worldwide.
Invisible root eliminates root imperfections and rediscover the magic of color.
Color WOW
The Color Wow brand was developed by Gail Federici, based on an award winning 25-year career that heavily featured product innovation.
Innovative products that solve our everyday hair issues and products to cater for all hair types to ensure your crowning glory stay just that!
Joico
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use.
Olaplex
Starring a patented active ingredient that works on a molecular level, OLAPLEX formulas seek out broken bonds in the hair (which are caused by chemical, thermal and mechanical damage) and repair them, restoring compromised hair to its former glory.
Little Green
A collection of products that lived up to its’ claims: Safe. Gentle. Pure. Hypoallergenic, Clinically Tested, Formulated without Sulfates, Parabens, Gluten and utilizing all natural fragrances.
Delicate formulas that respect children and the environment they grow up in.
K18
K18 treatment is clinically proven to reverse damage in just 4 minutes.
Our miracle molecule carries amino acids into the cortex of hair to reconnect keratin chains and reconform disulfide bonds to bring damaged strands back to their original, youthful state.
Hot Tools
Starring a patented active ingredient that works on a molecular level, OLAPLEX formulas seek out broken bonds in the hair (which are caused by chemical, thermal and mechanical damage) and repair them, restoring compromised hair to its former glory.
Kulture 74
Kulture74 is an innovative and contemporary brand of high quality and professional hairdressing accessories brought to you by a company with over 40 years’ experience in the Haircare Industry.